KISNA Diamond and Gold Jewellery has crossed 150 exclusive showrooms nationwide on Akshaya Tritiya. Building on current momentum, the brand is targeting 200 exclusive showrooms by Diwali 2026.
With a presence spanning 100+ cities, the brand continues to deepen its play in Tier 2 and Tier 3 markets, witnessing strong traction in cities such as Madurai, Gaya, and Azamgarh.
Recent additions across locations, including Fatehpur, Etawah, Lalitpur, Jalandhar, Dehradun, and Cuttack, underline a strategy focused on high-potential consumption hubs. Its Behrampur outlet, at nearly 3,600 sq. ft., stands among the largest in its network.
KISNA’s retail scale is further supported by over 1,500 shop-in-shop touchpoints, enabling wider reach and accessibility across regions.
The expansion has also translated into employment generation, with nearly 900 people working across its growing retail network.
“Our growth is backed by a strong, integrated ecosystem combining manufacturing excellence with a rapidly expanding retail network,” said Ghanshyam Dholakia, Founder & MD, Hari Krishna Group & KISNA.
“Our focus remains firmly on Tier 2 and Tier 3 markets, which are emerging as key growth drivers. With a design portfolio of over 12,000 styles, we are well-positioned to cater to diverse regional preferences as we scale towards 200 stores,” added Parag Shah, CEO, KISNA.
Alongside expansion, the brand continues to integrate community initiatives into its growth strategy. To mark the 150-store milestone, KISNA has planted over 2,500 trees, facilitated 1,800+ blood donations, and supported food distribution for more than 60,000 individuals.
