New Delhi: Soch, an Indian ethnic wear brand, has opened three stores in Malaysia across Klang, Johor Bahru, and Kuala Lumpur, marking its entry into Southeast Asia, the company said in a press release recently.
This follows the brand’s earlier international debut in Canada.
“With these stores, we are laying the foundation for Soch to be recognised as not just India’s ethnic wear leader, but as a global brand with a contemporary cultural relevance,” said Vinay Chatlani, co-founder and CEO, Soch Apparels.
The stores operate through a franchise partnership with Venturist Sdn. Bhd., a local retail company, offering collections adapted to the tropical climate and cultural calendar while maintaining the brand’s design approach.
As part of its international expansion strategy, Soch plans to open 2-3 additional locations in Malaysia over the next three to five years and introduce e-commerce for local customers. The brand is also evaluating opportunities in Southeast Asia, the Middle East, the UK, and the US.
Currently, the brand operates over 175 stores across 68 Indian cities, offers sarees, salwar suits, kurtis, lehengas, and fusion wear.
