New Delhi: Brandman Retail has partnered with China-based sportswear major ANTA Group to introduce global sports brands Wilson Sporting Goods and ANTA to the Indian market.
Under the agreement, Brandman Retail will act as the premium distribution and retail partner for both brands in India, covering nationwide distribution as well as physical retail expansion.
The companies plan to launch dedicated mono-brand stores for Wilson and ANTA across key metro cities, with the first outlet expected to open in April 2026. The stores will offer the brands’ range of footwear, apparel, sports equipment and accessories.
The India portfolio will feature a curated product assortment tailored for local consumers, combining global performance technology with market-specific preferences.
Wilson is known globally for its racket sports equipment and tennis gear, while ANTA is among the world’s largest sportswear companies focused on performance apparel and sports technology.
Commenting on the partnership, Arun Malhotra, founder and director of Brandman Retail, said rising demand for premium sportswear in India is creating opportunities for global brands to expand across Tier-1 and Tier-2 cities.
The store rollout will begin in April, with expansion planned across multiple cities over the next 12-18 months.
