Bengaluru: Producer Ekta Kapoor has invested an undisclosed amount in fine jewellery brand Ekatra Jewels, the company said in a release on Thursday.
“For generations, jewellery was treated as something women protected for occasions. I believe jewellery should move with women through everyday life, through ambition, work, celebration, travel, and self-expression. That’s what excited me about Ekatra,” Kapoor said.
Alongside Kapoor’s investment, Ekatra Jewels also unveiled “OhMyGold,” a collection co-created with Sussanne Khan.
